Hard & Soft Baits

X-Rap® Magnum® 30 Silver Blue MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish...

X-Rap® Magnum® Xtreme 6-1/4" HD Blue SardineThe 8-foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger saltwater speedsters. Sleek, flat sides create a tight rolling action, while the tail keel...

X-Rap® Magnum® Xtreme 6-1/4" HD Wahoo UVThe 8-foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger saltwater speedsters. Sleek, flat sides create a tight rolling action, while the tail keel adds...

Vortex® Speed 300 Jig - 7.25" - 10.5oz - Blue MackerelThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing convex and concave sides allows the jig to rotate...

Vortex® Speed 300 Jig - 7.25" - 10.5oz - Black SilverThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing convex and concave sides allows the jig to rotate...

High-Speed Tuna Catcher Rigged 7 - 7.5" - SlushyDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted for the serious angler, this 7-inch lure boasts a revolutionary painted, triangular metal head, engineered...

High-Speed Tuna Catcher Rigged 7 - 7.5" - Candy FlossDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted for the serious angler, this 7-inch lure boasts a revolutionary painted, triangular metal head,...

High-Speed Tuna Catcher Rigged 7 - 7.5" - Dark KnightDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted for the serious angler, this 7-inch lure boasts a revolutionary painted, triangular metal head,...

High-Speed Tuna Catcher Rigged 7 - 7.5" - Monte CarloDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted for the serious angler, this 7-inch lure boasts a revolutionary painted, triangular metal head,...

High-Speed Tuna Catcher Rigged 7 - 7.5" - MahiDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted for the serious angler, this 7-inch lure boasts a revolutionary painted, triangular metal head, engineered for...

High-Speed Tuna Catcher Rigged 7 - 7.5" - RastaDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted for the serious angler, this 7-inch lure boasts a revolutionary painted, triangular metal head, engineered...

High-Speed Tuna Catcher Rigged 7 - 7.5" - SkipjackDiscover the edge you need on the water with the Williamson High-Speed Tuna Catcher Lure. Crafted for the serious angler, this 7-inch lure boasts a revolutionary painted, triangular metal head, engineered...